Search Optimisation for the Web

Search Optimisation for the Webb

Achieving the number one position in Google is a common demand by many clients. As most web firms will tell you, this can only be reached with a great deal of time, cost and human investment. It does not mean that you will get maximum return on your investment or achieve your online goals.


Metis Internet Partners believes the best Search Engine Optimisation (SEO) advances the online goals of a website by improving website visibility in search engines and directories to increase targeted traffic and customer leads. This means that when web users are looking for something that your website describes or offers, they can find you through search engines like google, msn or yahoo and that you get the users that you want browsing your site.


With a good web strategy and reasonable online goals in place, a website will be designed to encourage a user to perform one or many actions, whether it is buying a product, signing up for an account, joining a mailing list or simply reading some important information. This is referred to as a 'call to action.' For a typical e-commerce website, the basic search engine 'call to action' is as follows

  • Potential Customer queries top keywords in search engine
  • Potential customer ‘lands’ at website
  • Customer engages and enters e-store
  • Customer adds product(s) to shopping cart
  • Customer completes sales transaction

Developing and implementing a Search Engine Optimisation Strategy is critical to achieving the first step, enabling the target audience to find you and potentially completing a 'call to action'.


A common mistake occurs when websites try to optimise their sites for large numbers of highly specific industry keywords that indicate readiness to act or buy. Overly broad search optimisation can hinder marketing strategy by generating a large volume of low-quality enquiries that cost money to handle, yet result in little business and low return on investment.


Metis Internet Partners recommends that focusing on desirable traffic and attracting target markets will generate better quality sales leads, resulting in more sales. With strong online branding activities, search engine optimisation can be very effective when used as part of a smart niche marketing strategy.


Related Tags: call to action online goals search search engine optimisation search optimisation strategy target audience

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