Marketing for the Web

Marketing for the Webb

How will I market my website online? This is one of the most important questions a website owner can ask. User friendly internet communication tools offer a great opportunity for online ventures to try different ways of reaching their customers. With the right mix of technology messages can be sent in as many forms to as many devices that you can connect to the internet.


Metis Internet Partners is excited about the ability of three-way conversations through these tools, allowing dynamic feedback and interaction with users.


An Internet Marketing Strategy is essential to the development of any online venture. Letting your website 'sit' in the virtual world without marketing activity is like building a shopfront that is never open for business. Metis Internet Partners investigates the following questions to develop the right mix of marketing activities for achieving online goals:

  • What is your Online Brand? (Product, Price, Promotion, Place)
  • Who is your Online Target Market?
  • What are the Information Needs of your Target Market?
  • What are the Key Online Factors for your target market?
  • What are your Online Business Strengths, Weaknesses, Opportunities and Threats?
  • What are your Online Sales and Marketing Objectives?
  • What is the current Industry Profile?
  • Who are your major Online Competitors?
  • How will you compete in your Online Industry?
  • How will your Internet Marketing Activities be Evaluated and Managed?


Related Tags: industry profile information needs internet communication tools internet marketing strategy internet strategy marketing marketing objectives online brand online competitors online goals online industry online sales objectives strategy target market three-way online communication web 2.0

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