Initial Questions to Consider
Whether developing or redeveloping an online venture, some key questions to begin with include
- What is the nature of your business? (Vision, Objectives, Core Business, Structure)
- Describe your current target markets / customer segments?
- What is your current marketing strategy? (Brand, Product, Price, Place, Promotion)
- Describe the target markets that you aim to attract online? Prioritise these in importance to the success of your business?
- What is your business aim of having a website?
- What functions are essential to the success of your website?
- What key areas or categories of information (content) do you want to present on your website?
- What is the ‘look and feel’ and visual concept of your website?
- Who are your competitors? (offline and online)
- Who are your stakeholders?
- How do you foresee maintenance and the continuous operation of the website? (Cost, Time, Human resources)
Related Tags: business objectives content information needs initial questions marketing marketing objectives target audience target market website strategy
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