Initial Questions to Consider

Initial Questions to Considerb

Whether developing or redeveloping an online venture, some key questions to begin with include

What is the nature of your business? (Vision, Objectives, Core Business, Structure)
Describe your current target markets / customer segments?
What is your current marketing strategy? (Brand, Product, Price, Place, Promotion)
Describe the target markets that you aim to attract online? Prioritise these in importance to the success of your business?
What is your business aim of having a website?
What functions are essential to the success of your website?
What key areas or categories of information (content) do you want to present on your website?
What is the ‘look and feel’ and visual concept of your website?
Who are your competitors? (offline and online)
Who are your stakeholders?
How do you foresee maintenance and the continuous operation of the website? (Cost, Time, Human resources)

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