Business Objectives to Online Goals

Every online venture must start with a clear purpose and long-term dedication to that purpose. In today's virtual world, simply having a web presence is not enough.


Metis Internet Partners starts every project with a well-defined and considered Web Strategy and Specification Document. As part of this exercise, we work with clients to align their business or project objectives to the right online goals. The mapping of business objectives to online goals is essential to ensure that your website adds and returns value to your core business. These online goals define your website purpose and form the basis of development, online activities and performance evaluation.


This document is a tool to

  • Define the strategic aims and purpose of the online venture
  • Ensure that your online activities align and assist with your online goals and business aims
  • Enable you to measure the impact of these online activities to your business performance
  • Provide short, medium and long term plans for your website as an online communications tool and extension of your business
  • Formalise the visual, logical and functional specifications required to achieve the purpose of the website
  • Formalise the web development scope of the project

This process is essential to any organisation whether it be an online start-up or a traditional business wanting to extend online.


Related Tags: business objectives online goals website strategy

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