Online and pay TV lead Aussie ad spend

Clients' spending on advertising in Australia rose 11.5% in 2007, with online and subscription TV both showing healthy increases.


The Commercial Economic Advisory Service of Australia (CEASA) annual survey of advertising spend showed that total advertising spend topped A$13.2 billion.


While free-to-air TV continued to dominate with an 8.3% jump in spend to $3.5 billion, online advertising was the stand out performer up 34.5% to A$1.35 billion. Subscription TV jumped almost 30% to $275.6 million.


Government and retail advertising was behind the major increase.


In 2007, Australia's federal government was the country's biggest spender on advertising, estimated at between $215 million to $220 million. Retail giant Coles forked out between $170 million to $175 million.


Related Tags: advertising spend coca cola coke federal government government online advertising

Recommended Resources: Online and pay TV lead Aussie ad spend Internet Advertising Australian broadband statistics slammed