Online and pay TV lead Aussie ad spend in Online Advertising at Metis Internet Partners

Online and pay TV lead Aussie ad spend

Online and pay TV lead Aussie ad spendb

Clients' spending on advertising in Australia rose 11.5% in 2007, with online and subscription TV both showing healthy increases.


The Commercial Economic Advisory Service of Australia (CEASA) annual survey of advertising spend showed that total advertising spend topped A$13.2 billion.


While free-to-air TV continued to dominate with an 8.3% jump in spend to $3.5 billion, online advertising was the stand out performer up 34.5% to A$1.35 billion. Subscription TV jumped almost 30% to $275.6 million.


Government and retail advertising was behind the major increase.


In 2007, Australia's federal government was the country's biggest spender on advertising, estimated at between $215 million to $220 million. Retail giant Coles forked out between $170 million to $175 million.


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