How do I track e-commerce transactions?

Google Analytics supports a client-side data collection technique for capturing e-commerce transactions. With some simple additions to your receipt page, Google Analytics can automatically detect and record transaction and product information. The required information is placed in a hidden form, which is parsed for transaction and product information. Most template-driven e-commerce systems can be modified to include the information hidden in the receipt.

Metis Internet Partners use Google Analytics as a primary data source for our quarterly reporting and online performance analysis. Google Analytics is an incredibly comprehensive and flexible website reporting package.

For information on how to install Google Analytics view the More Visibility Search Engine White Paper Library.

Visit the Google Analytics website for more information about Google Analytics.


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