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How do I track e-commerce transactions?

Google Analytics supports a client-side data collection technique for capturing e-commerce transactions. With some simple additions to your receipt page, Google Analytics can automatically detect and record transaction and product information. The required information is placed in a hidden form, which is parsed for transaction and product information. Most template-driven e-commerce systems can be modified to include the information hidden in the receipt.

Metis Internet Partners use Google Analytics as a primary data source for our quarterly reporting and online performance analysis. Google Analytics is an incredibly comprehensive and flexible website reporting package.

For information on how to install Google Analytics view the More Visibility Search Engine White Paper Library.

Visit the Google Analytics website for more information about Google Analytics.

 

Related Tags: e-commerce google google analytics quarterly reporting search optimisation statistics

Recommended Resources: Mashable review of Google Analytics Google Analytics instructional videos New Version of Google Analytics How do I track e-commerce transactions?

 

Website performance >analyser update launched

New Version of Google Analytics

New Version of Google Analytics

On May 8 2007 at the Emetrics Summit in San Francisco, Brett Crosby and Jeff Veen unveiled the new version of Google Analytics.

Google Analytics has been the premier website analysis and reporting tool since launched in 2005. It beats all log file analysers comprehensively for the accuracy and quality of data it provides. The new Google Analytics improves the difficult user interface and offers simpler, more intuitive and more comprehensive reporting.

Three excellent blog entries describe the new features:

Visit the Google Analytics Blog for any additional information about Google Analytics.

Visit Us: http://www.google.com/analytics/

 

Related Tags: analytics google google analytics website reporting website statistics website users

Recommended Resources: Mashable review of Google Analytics Google Analytics instructional videos New Version of Google Analytics How do I track e-commerce transactions?

 

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Google Analytics instructional videos

Google have released a number of Google Analytics videos from the Google Conversion University event on August 1. Attendees at the Google Conversion University event had the chance to share ideas, meet with the Google Analytics team, and listen to some great presentations on optimising their web analytics experiences.


These videos include:

  • Bounce Rate: The Simply Powerful Metric
  • Non Ecommerce Sites: Beyond Averages...
  • Context and Actionability in Web Analytics
  • Conversion University
  • The optimal AdWords campaign
  • Advanced Google Analytics techniques and
  • Enhancing your entire user experience using Website Optimizer

The videos are available at YouTube and are a great introduction to Google Analytics.

 

Related Tags: google google analytics training YouTube

Recommended Resources: Mashable review of Google Analytics Google Analytics instructional videos New Version of Google Analytics How do I track e-commerce transactions?

 

27 reasons >to use Google Analytics

Mashable review of Google Analytics

Mashable review of Google Analytics

Mashable recently published an excellent review of the new Google Analyitcs, 27 Features That Make Google Analytics Best of Breed. The author discusses the various features of Google Analytics and highlights the functionality provided.


The articles features:

  1. Goal setting
  2. Comparing date ranges
  3. Viewing deep geographic data
  4. Viewing local conversion data and
  5. Funnel visualisation

as just some of the highlights.


It is an excellent overview or introduction to Google Analytics.

 

Related Tags: google analytics

Recommended Resources: Mashable review of Google Analytics Google Analytics instructional videos New Version of Google Analytics How do I track e-commerce transactions?