Who is my audience?

Who is my audience?b

Metis Internet Partners focuses on the delivery of valuable and significant written, aural and visual online content. Excellent online communication starts with knowing who you are talking to.


A few general rules of creating website content include:

  • Written content should be brief and to the point in short paragraphs
  • Website users should always be referred to in the first person where applicable
  • Subheadings should be utilised to capture a user’s attention like headlines
  • The most important information should always be displayed above the fold (before a user has to scroll down)

Before you start deciding how to communicate your message, you will need to understand who you are speaking to, what their information needs are (what they want from you) and what information you want them to know (what do you want to say).


Metis Internet Partners works with our clients to:

  • model their information needs by developing a logical layout
  • analyse and model their target markets
  • determine the information needs of their target markets and
  • find the best ways to communicate with their target markets

We model the information needs of each target market according to:

  • Business Profile - Who are they to your business?
  • Market Segment – What do they do?
  • Brief Description and Demographics
  • Their information needs - What do they want from your website?
  • Your information needs - What do you want them to know / do by visiting your website?

We then analyse and recommend a mixture of written, visual and aural ways to communicate these information needs online, whether it be through a blog, a news room, a mailing list, an animation, a podcast, a video and whether it be placed on your site or externally where your target audience frequents.


Communicating and creating compelling content involves ensuring that there is an increasing amount of unique content on your website which is not available to competitors, that infomation needs are satisfied and that messages are targeted to your target audience and not for search engines. Metis Internet Partners highly recommends that customer follow-up is utilised to continually feedback and ensure that the right content is being communicated in the best possible way.


Related Tags: blogs business profile communication content customer follow-up demographics information needs mailing list market segment marketing news room podcast target market user feedback video visual design vodcast

Recommended Resources: Submitting your site to blog directories Podcasting, Google Images, YouTube: Why you should care about Digital Media? Online Engagement: Utilising User Feedback to Create a Premium Online Brand Who is my audience? Marketing for the Web Initial Questions to Consider Mailing List Communication...