Podcasting, Google Images, YouTube: Why you should care about Digital Media?

Podcasting, Google Images, YouTube: Why you should care about Digital Media?b

Creating, distributing and managing digital content is one of the most exciting areas of internet growth today. During the 1990s, the internet and its applications were predominantly technology and functionality driven. Today the social and commercial demands and preferences of internet users are resulting in a more practical, affordable and useful internet for people's day-to-day lives. As service providors, project creators and internet users, Metis Internet Partners is driven and inspired by this convergence of user demands and responding technological advances that is creating a more powerful, dynamic and co-evolving virtual world.


Digital media has been one of the most exciting areas of internet growth and popularity in the new millenium. Communicating information and connecting to people today is much more than text on screen. Audios, images, animations, videos and interactivity are getting easier for web users to generate, manage and distribute amongst colleagues, friends and family. The shift in the internet has both responded and facilitated this with commercial and personal web applications like YouTube, Flickr and MySpace attracting millions of users enabling them to upload their favourite videos, photos and audios and share them with millions of other users within minutes.


Internet search is moving beyond text with multimedia search engines from Nexidia and TVeyes using speech recognition and analysis tools to search inside audio and video content word by word, frame by frame. Google in addition to the innovative release of Google Maps and Google Earth is working on better ways for users to search and find images. This is very exciting for the future of eCommerce with customers potentially able to shop across product catalogues from different online stores.


All major online markets such as entertainment, news, health, sport and hobbies, business and personal finance are using digital media in additional ways to communicate their information to their target audience. Technological advances in computer applications, mobile phones, iPods and mp3 players, digital televisions, PDAs and laptops now allow audio and video to be downloaded as easily as emails through podcasting and vodcasting feeds. In addition to text based subscription services (mailing lists, RSS feeds, SMS notifications), users can now subscribe to their favourite audio (podcast) and video (vodcast) programs and can then watch or listen to them wherever they are, whenever they want and on-demand as soon as it is released.


Metis Internet Partners recommends that all website owners utilise digital media as part of your communication strategy and content creation. We understand the growth in online digital media as an excellent opportunity

  • to provide valuable and significant content to satisfy the information needs of your users
  • to communicate unique and compelling content
  • to attract and connect with additional users who search and access online information in different ways and
  • as valuable subscription tools to invite users to regulary return to your website.

As consistent with our Online Marketing Strategy, we emphasise purpose and maximum return on investment when creating, managing and distributing digital media.


Related Tags: animation audio communication content digital media digital television google Google Earth Google Images Google Maps image interactivity iPod laptop mailing list marketing mobile phone mp3 player MySpace Online Marketing Strategy PDA photocast podcast RSS feed SMS subscription tool text video vodcast Web 2.0 web application YouTube

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