Online Engagement: Utilising User Feedback to Create a Premium Online Brand

Providing your users with exciting and relevant content and a rewarding experience is a core ingredient to establishing a premium online brand. To create, manage and distribute content that communicates effectively and keeps your target audience staying longer and coming back for more, Metis Internet Partners encourages a 3-way online communication and feedback approach. An approach which invites conversations from website owners to users, from users to website owners and between users themselves. Establishing a successful online brand has become much more sophisticated than traditionaly pushing one-way content down to the user.


The Internet was created to transfer and disseminate information quickly and effectively. Although it has moved from simple text and hyperlinks, the principles of the internet remain the same. In their most basic form, the most popular online brands of today:

Current internet users are also becoming more involved in content creation, more discerning at picking and pulling the content that they want and better at collectively searching, recommending and finding the content that is right for them.


As website owners it is important to encourage and respond to as much valuable feedback and behavioural user demands as possible to ensure that you are providing the best and most relevant content for your users.


Metis Internet Partners works with clients to find a 3-way online communcation approach that responds to user demands and behaviours. This involves finding the right mix between:

  • providing excellent and timely customer service and follow-up
  • inviting user-participation and feedback in content creation (through digital media, blogs, comments, forms, wikis, competitions, advertising etc)
  • offering alternative methods of on-demand content selection tools and web based subscription services (such as mailing lists, RSS feeds, SMS notifications, photocasts, podcasts, vodcasts etc.)
  • allowing users to rate and share the value of your website through recommendation engines, social networking and bookmarking tools (such as digg, technorati, del.icio.us, reddit etc.)
  • continually evaluating your website's performance and strategially building on where your users are coming from, where they are spending most of their time and how and why your users are coming back

A three way communication approach offers rich communication and far greater possibilities to truly learn from your target audience and respond to real needs. It also offers something much more than information to your loyal members, an interactive and rewarding experience.


Metis Internet Partners believes strongly in utilising user feedback through a 3-way online communication approach to engage your users with the best quality, most relevant, up to date content, everyday.


Related Tags: 3-way online communication advertising blogs comments communication community competitions content content selection tools customer service del.icio.us digital media distribute content forms manage content photocasts podcasts premium online brand pull content model pushing content model recommendation engines reddit relevant content rewarding experience RSS feeds SMS notifications social bookmarking digg social networking strategy target audience technorati user feedback user-participation vodcasts web based subscription services (such as mailing lists website owners website performance and evaluation wikis

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