Christine Edwards

Christine Edwardsb

Chris joined Metis Internet Partners in 2007 as the Marketing and Sales Director. Chris has spent the last 10 years working in consumer marketing. During this time Chris was responsible for the launch of the American doughnut and coffee chain, Krispy Kreme in the Australian market place.


The success of this brand launch, which involved non-traditional marketing strategies, created a ‘brand hijack’ scenario and was profiled by Marketing Magazine, which named Chris as one of Australia's Top Marketers (2003).


Chris's experience spans from Retail, F&B, Finance, Pharmaceuticals and Telecommunications. Her portfolio includes Krispy Kreme, Delifrance, VISA, Westpac, ANZ, Telstra, and SmithKline Beecham. She has extensive experience in the fields of strategic brand management; market research and consumer analysis, marketing planning and implementation in through-the-line communications.


Most recently Chris held the position of General Manager at Splash Communications; a Singapore based marketing consultancy specalising in custom-publishing. Here Chris learnt the ins and outs of publishing, whilst immersed in the Singaporean culture.


Chris is passionate about alternative marketing communications that deliver value to the customer, and hence is a great fit for Metis Internet Partners.


Outside of work Chris is a keen shopper, part-adventurer and foodie.


Education


B. Commerce (Marketing, Economic History), UNSW.
Direct Marketing Dip, ADMA


Related Tags: ANZ Delifrance director Krispy Kreme SmithKline Beecham Splash Communications Telstra Visa VISA Westpac

Recommended Resources: Christine Edwards David Atkinson Kathryn Riley